Packaging Design

SMALL DETAILS, GREAT EFFECT

EVERYONE FOR HERSELF:
PACKAGING DESIGN
The battle for attention on the net and at the POS is tough. With creative ideas and clear concepts, we put products into your clients focus. We develop innovative products from concept, idea, naming, packaging development to the finished prototype.

brandangel Sabine has a special passion for this topic:

“Packaging design has always been my passion and fascination. I developed my first packs at Pentagram, London as a trainee in the early 90s and basically fell in love with the work. All the information customers need to know about a product is condensed into an appealing and memorable design – I never get bored of these challenges .”

FROM THE PRODUCT CONCEPT
TO THE FINISHED PACKAGE

With packaging, too, the first thing to do is to ask the right questions. A profound status analysis of your brand, the market, competitors and current consumer trends precedes every creative process. It is essential to successfully launch new products or to understand the essence of a mature brand and carefully give it a facelift.

ASK

What we offer:
_Desk Research
_Development Briefing
_Store checks
_Competition analysis
_Workshops
_Focus groups

With packaging, too, the first thing to do is to ask the right questions. A profound status analysis of your brand, the market, competitors and current consumer trends precedes every creative process. It is essential to successfully launch new products or to understand the essence of a mature brand and carefully give it a facelift.

THINK

What we offer:
_Development of concept ideas
_Product concepts with positioning, name, design
_Development of private labels Facelift of packs
_Design of product families or line extensions
_Sustainable packaging ideas

What triggers decisions to by on the shelf or online? What positioning is most promising? Do we have the right product name? Which key stimuli appeal to our target group? We answer these conceptual questions before the first design idea sees the light of day.

The tastes and preferences of your customers are constantly changing. To remain successful, you need to regularly review and develop your brand further. The art is to keep the concept and design fresh, likeable and attractive without the consumer realizing a break. New products are allowed to be eye-catching and radiate Innovation in packaging design.

DO

What we offer:
_Product concepts
_Naming
_ Package design
_3D renderings or mock-ups
_Dummy construction
_Display design, shop scenarios
_Product communication
The tastes and preferences of your customers are constantly changing. To remain successful, you need to regularly review and develop your brand further. The art is to keep the concept and design fresh, likeable and attractive without the consumer realizing a break. New products are allowed to be eye-catching and radiate Innovation in packaging design.
ANY REQUESTS?
CALL ANGEL SABINE RAAB
You would like to expand your product range? Are you looking for designers with brand communication expertise? Or communication specialists with a knack for design packaging? Then get to know us.

Sabine Raab
Dipl.-Designer (BA)
Branch Office Switzerland
mobile +41-76 579 95 59
raab@brandangels.ch