SEEDS FOR BRANDS:
GREAT STORYTELLING
GREAT STORYTELLING
Dinese Hannewald has been a client and friend for decades. It was therefore a pleasure to discover the authentic and beautiful corporate story behind her newly founded non-profit company that led us to develop her unique brand name and logotype.
As a business consultant in the social impact area, Dinese invested in the newly founded enterprise “Social Impact Recruiting gGmbH” in 2017. Our objective: New naming, brand logo and web appearance to improve perception within employers and sponsors. Mid July we had our first meetings on the rebranding. By mid September the new website went online. Already included were a tested URL, name and trademark, corporate design, copy and art work.
Thumbs up for the Plant-a-Talent team around Dinese Hannewald und Jin-Ju Jahns: They have worked intensively and cooperatively to implement this project with speed and excellence.
ASK
Lots of desk research, competitive analysis, intensive working sessions with the founders and employees
THINK
Various alternative names and logotypes to illustrate the positioning
Implementing the founding history (a gardening project with fugitives) as the corporate story, communication concept, claim, messages, and pictorial world
Implementing the founding history (a gardening project with fugitives) as the corporate story, communication concept, claim, messages, and pictorial world
DO
Testing and registering name /URL, finalizing logotype, programming website in cooperation with digital experts
Image brochure, press releases, Powerpoint presentation, stationery, Adwords Campaign for Google Grants
Image brochure, press releases, Powerpoint presentation, stationery, Adwords Campaign for Google Grants
Testing and registering name /URL, finalizing logotype, programming website in cooperation with digital experts, Image brochure, press releases, Powerpoint presentation, stationery, Adwords Campaign for Google Grants
