NEW IDEAS FOR A
The traditional brand and company tea merchant Ronnefeldt worked with brandangels from 2009 to 2016. During this time we were responsible for the conceptual brand management and the creative results of Ronnefeldt’s B2C and B2B communication. This also included new product lines and brand extensions. Also thanks to our commitment, the company was voted the overall winner in the category TEA of AHGZ (Allgemeine Hotel- und Gastronomie-Zeitung) BestMarke in 2013/2014 and 2015/2016. Especially the long lasting collaboration with Marketing Manager Sven-Olaf Hansen was productive and great fun.
Constant market observation, field research in hotels, meetings with sales, retail partners and clients
Strategic and conceptual support for the development of new product lines for hotels and retail. Impulses for new distribution channels, brand campaign, brand management and CI
Naming, packaging design, launch communication for new products such as J.T.R. Feinste Teeselection, White Collection, Tea Couture Promotions, tea trade and gastronomy promotions, Concepts and implementation of seasonal campaigns, sales folders, mailings, newsletter, POS-material, online shop, Image videos for B2B clients