Packaging Design – Brandangels Zurich

FROM CONCEPT AND NAMING TO PROTOTYPE – POWERED BY CREATIVITY AND AI.

Attention is the scarcest currency – online and at the point of sale. With sharp thinking and distinctive concepts, we bring products into clear focus for your customers. From idea, concept, naming, and packaging through to fully realized prototypes, we design products that are not just seen, but remembered and chosen.

brandangel Sabine has a special passion for this topic:“Packaging design has always been my passion and fascination. I developed my first packs at Pentagram, London as a trainee in the early 90s and basically fell in love with the work. All the information customers need to know about a product is condensed into an appealing and memorable design – I never get bored of these challenges .”

ASK

The first thing to do is to ask the right questions.

What we offer:

A profound status analysis of your brand, the market, competitors and current consumer trends precedes every creative process. It is essential to successfully launch new products or to understand the essence of a mature brand and carefully give it a facelift.

Desk Research

Development Briefing

Store-Checks

Competition analysis

Workshops

Focus groups

THINK

What triggers decisions to by on the shelf or online? What positioning is most promising?

What we offer:

Do we have the right product name? Which key stimuli appeal to our target group? We answer these conceptual questions before the first design idea sees the light of day.

Development of concept ideas

Product concepts with positioning, name, design

Development of private labels Facelift of packs

Design of product families or line extensions

Sustainable packaging ideas

DO

The tastes and preferences of your customers are constantly changing.

What we offer:

To remain successful, you need to regularly review and develop your brand further. The art is to keep the concept and design fresh, likeable and attractive without the consumer realizing a break. New products are allowed to be eye-catching and radiate Innovation in packaging design.

Product concepts

Naming

Package design

3D-Renderings

Product communication

Display design, shop scenarios

Product communication

Let the flowers speak.

Before praising ourselves, we prefer to leave that to the people we’ve worked with.
Below is a curated selection of voices and testimonials from 2005 to today.