FROM START-UP
TO SUCCESSFUL COMPANY
TO SUCCESSFUL COMPANY
Our No 1, our founding client. We have been serving NIVONA Apparate GmbH with strategy and concept, digital and analog since 2005 and we are witnessing their constant growth with joy and dedication.
Peter Wildner, Thomas Meier and Hans Errmann, the team of founders had only one thing apart from their brand name – a vision. They wanted to build better coffee machines and establish an appealing alternative to conventional machines.
Peter Wildner, Thomas Meier and Hans Errmann, the team of founders had only one thing apart from their brand name – a vision. They wanted to build better coffee machines and establish an appealing alternative to conventional machines.
brandangels introduced the brand right from the beginning with the first strategy, positioning, corporate design, claim, visual world for this start-up and is still leading it. Today, the NIVONA team now counts 26 people and they assemble and sell state-of-the-art fully automatic coffee machines for demanding customers with great passion. They deliver to authorized dealers in eleven countries.
ASK
Market- and competitor analysis, intensive workshops and meetings with client, testing product-in-use
THINK
Structure and brand leadership B2B and B2C. Continuation and permanent updating, Further development of positioning, Proposals to upgrade online marketing and communication, Introduction of new product ranges
DO
Overall communication responsibility: Print, catalogues, brochures, PR-articles, activating POS concepts, Website concept, IFA exhibition stand, Mailings, Online Marketing concept, incl. Google Adwords, Landing Pages, Display Ads along reporting and tracking – in cooperation with the digital agency Kelava Online Marketing
Overall communication responsibility: Print, catalogues, brochures, PR-articles, activating POS concepts, Website concept, IFA exhibition stand, Mailings, Online Marketing concept, incl. Google Adwords, Landing Pages, Display Ads along reporting and tracking – in cooperation with the digital agency Kelava Online Marketing
