DISCOVERING ONE OF THE MOST EXCITING EMPLOYERS IN ZURICH:
With 2600 employees, SIX is the technology service provider for Swiss banks and the driving force behind the digitalization of the financial markets. The digital exchange, cyber security and artificial intelligence are some of the exciting business topics that make SIX an great place to work – especially for IT and financial business experts. Too bad this has not yet gotten around. SIX has much more to offer than one would expect: opportunities, room for new ideas and exiting ways to work. Consequently, the challenge was to position SIX as an innovative employer with exciting job opportunities.
- Internal Stakeholder Interviews
- Competitive Analysis
- External Candidate Focus Groups
A multi-level brand development process: Including the internal employee perspective in stakeholder interviews, workshops and sprints with employees from HR, marketing, branding and corporate communications Focus groups and workshops with the bottleneck target groups to obtain an external view of SIX as an employer
EVP Development, Employer Story, Employer Brand Positioning, HR Communication Strategy, Employer Brand Book Call-to-Action for the Employer communication is: #discoverSIX
EVP Development, Employer Story, Employer Brand Positioning, HR Communication Strategy, Employer Brand Book, Call-to-Action for the Employer communication is: #discoverSIX